Les Dégustations Affranchies: a code-breaking blind tasting


The first edition of Dégustations Affranchies, a blind tasting event co-organized by DIVINEO and the BSB business school, took place on Monday May 13 on the BSB campus in Dijon.

An eclectic jury of journalists, wine professionals, students and wine lovers tasted a total of 18 wines. The aim was to answer the central question of the event: “In the light of new consumer trends, how do vins de France (i.e. Wines not covered by a protected designation of origin, for which winemakers are not required to comply with the specifications inherent in the appellation areas) fit into the landscape of appellation wines?

The blind tasting was divided into 3 30-minute rounds. Each included 6 wines, including 3 appellation wines and 3 vins de France, each of which included a DIVINEO cuvée. The 18 wines represented a diverse selection of top-quality French wines, ranging in price from €29 to €70 incl. VAT.

Based on criteria such as visual appearance, aromas and taste, the participants awarded each wine a score out of 20 and a commentary. All of this under the supervision of a bailiff who was present throughout the blind tasting.

Opening of the blind tasting, Dégustations Affranchies 2024
Patrick David, co-founder of DIVINEO, and Stephan Bourcieu, President of BSB


Among the journalists present at Dégustations Affranchies, DIVINEO welcomed representatives from the wine and regional press. Notably La Revue du Vin de France, Terre de Vins, Le Bien Public/ The prestigious critic and journalist Michel Bettane, named the world’s best wine taster in 2024, was present.

Romain Iltis, Master of Wine, crowned Meilleur Sommelier de France in 2012 and Meilleur Ouvrier de France Sommellerie in 2015, was also on the jury. Brigitte Houdeline, Director of Wine Tourism & Training at the Cité des Climats in Beaune, was also on the panel.

These jurors, all experts from different backgrounds, were able to exchange their opinions on the 18 wines presented during the blind tasting, creating a particularly enriching opportunity for sharing.


One of the objectives of the blind tasting was to demonstrate that French wines, and DIVINEO wines in particular, could compete with the great appellations.

And so it proved. Fusion Blanche 2022 and Syrah de Robiac 2021 came second in their respective rounds. The jurors appreciated their elegance and balance. All the more so as the DIVINEO wines were consistently the least expensive in each round.

Fusion Blanche 2022 thus placed ahead of 4 other white wines from the same vintage:

  • Pouilly-Fumé “Terres Blanches”, Domaine du Bouchot, Sauvignon Blanc
  • Bourgogne Hautes-Côtes de Beaune “Montagne 382”, Domaine Boris Champy, Chardonnay
  • Mâcon-Cruzille “Les Genevrières”, Domaine Guillot-Boux, Chardonnay
  • Vin de France “Arcane”, Château de Fosse-Sèche, Chenin

Syrah de Robiac 2021 ranks ahead of :

  • Châteauneuf-du-Pape “Les Olivets”, Domaine Roger Sabon, Grenache Noir, Syrah and Cinsault
  • Cornas “Brise-Cailloux”, Matthieu Barret, Syrah
  • Marsannay “La Montagne”, Domaine Olivier Guyot, Pinot Noir
  • Vin de France “Laurasie”, Château de Fosse-Sèche, Cabernet Franc

A success that illustrates the evolution of the winegrowing landscape, where innovation and creativity have their place alongside established traditions. As a result, new prospects are opening up for French wine producers.

Gauthier Girardon, General Manager of DIVINEO


This event also illustrated the symbiosis between DIVINEO and BSB’s School of Wine and Spirits Business. For the past 3 years, the partnership between the two entities has enabled students to develop their professional skills, thanks to the support of DIVINEO Ambassadors. In return, DIVINEO benefits from new ideas and perspectives from the younger generation. The Dégustations Affranchies were a further step in consolidating this collaboration.

We would like to warmly thank the BSB administration and students for their help in organizing this event. Thank you the participants and all those who contributed to the success of the tasting.

We look forward to seeing you next year for the second edition of this blind tasting!

DIVINEO, four-hands creations